NEUTROGENA
SKIN BALANCING
Challenge | Develop a campaign idea for the Skin Balancing launch. A new line of cleansers designed for different skin types.
FIND THE ONE
We always go for the one who’s wrong for us. The one who’s fun to date, but we’ll never bring home. The one who’s too intense, or too laid back. The one who promises the world, and then leaves us stripped of who we really are.
PSST - we're taking about your cleanser. With a million choices in the skincare sea, it can be hard to find the ‘one’.
Neutrogena Skin Balancing: meet your perfect match.
neutrogena We’re swiping right on this NEW Skin Balancing Milky Cleanser with gentle PHA. The perfect match for dry, sensitive skin! 💞
neutrogena This new Plush Clay Cleanser will give you butterflies & balanced skin. Meet your match with Neutrogena Skin Balancing.
neutrogena It’s not like. It’s love.🥰 Meet NEW Neutrogena Skin Balancing Gel Cleanser. Your perfect match for combination skin!
What's your type?
Introducing PerfectMatch. A dating app designed to help you weed out the duds and find your skin soulmate. Watch our celeb talent find 'the one' online.
STEP RIGHT UP AND MEET YOUR MATCH
on the first ever gameshow for your skin.
Yep, we did it.
We convinced production to build a life-size wheel-of-cleansing for our celebrity talent to spin. And our clients? They hung that wheel up in the office. Mission accomplished.
Copy Writing
DDB New York
ACD Art: Kayleigh Hanlon
(2020)
NEUTROGENA.COM TAKEOVER
Meanwhile on Instagram...
